What YouTube's Algorithm Wants: Metadata, FAST Channels, and the TV Content Opportunity
YouTube has become a FAST destination, a live always-on channel people leave running the way they used to leave the TV on. Most creators and rights holders are still making video for a phone. Andrew Kan covers what the algorithm reads, what a back catalog is worth once it is packaged as a channel, and why a catalog built for one market keeps traveling further than anyone plans for.
Your audience leaves able to
- Write metadata a recommendation system can actually use
- Audit a back catalog for FAST channel potential
- Judge whether a format survives on a television screen
- Plan a schedule instead of planning uploads









